March, 2021

Release strategy for athletes

As soon as you have the option to monetize your content on Peakz, it’s time to tell your fans (followers on social) about your upcoming launch. Ideally, you’ll have a couple weeks to spread the word, or do a “soft launch” or teaser promotion before officially kicking off your Peakz channel.

So how do you release your Peakz channel to your current community? In this blog we’re describing the steps that you ideally take to make your launch an absolute success. To convert your fans into paying scouts. And make it possible to fund your athletic dreams and ambitions!

Build momentum

Take a moment and think back to the last event you were invited to. You probably heard about it at least a couple weeks before the event took place. Event hosts know that nobody will show up to their event if they wait to invite everyone until the day-of. The same is true of your Peakz channel. You can’t expect that people will show up when you launch your channel if you didn’t give them a heads up about it ahead of time.

 

1. Communicate your athletic vision and growth path

What is your next goal and what is your ultimate athletic dream. Think big, fans want to be inspired by your ambition. Explain that you would love to engage them in this journey. Create a selfie video and post this on your social channels.

 

Example of script:

What is your next goal and what is your ultimate athletic dream. Think big, fans want to be inspired by your ambition. Explain that you would love to engage them in this journey. Create a selfie video and post this on your social channels.

2. Engage your community

What is your next goal and what is your ultimate athletic dream. Think big, fans want to be inspired by your ambition. Explain that you would love to engage them in this journey. Create a selfie video and post this on your social channels.

3. Your next steps in explaining your plan

Thank your fans for being so enthusiastic about your previous message. Announce that you start creating exclusive content for your true committed fans. Create a selfie video and post this on your Instagram.

Example of script:

Thank you for the great reactions to my plan. From now on I’ll take the next step in connecting with you guys. I’ll give real insights and share exclusive content. What you can expect is (Name examples of content that you want to share with them, like: tough training, behind the scene celebration moments, the disappointment after losing a match, new and interesting updates, match preparations, and more…think about your sports).

4. Requests of your community.

Your fans are your future scouts, let’s check their opinion. Ask them what other kind of insights they would like to have in your life.

5. Generate excitement for launch

It’s time for the last hyping up! Post a countdown in your story, only 24 hours to go for some big news.

6. Release your first post

This is the moment to shine! You’ve hyped up your community and now you show them what you got. Post your coolest shot, slow motion, or snippet of your video on your Instagram.

Example of caption:

From now on you can join my journey at (your profile link at Peakz). I will share stories never shared before and give you exclusive insights, the moments just before my match, training sessions, and behind the scenes in my professional life. Become a scout and become part of my road to (your athletic dream).

7. Next posts 

Everytime you post a video on Peakz, you need to trigger your fans. Get them curious and the feeling of ”I want to see more!”

Post a short and interesting part of your video in your Instagram Story, or feed. Add a call to action with the link to your Peakz profile.

Content

  • Great action shot
  • Quote of you during an interview.
  • Photo of you after an intensive match
Call to action:

”Want to check out my full training session (related to the content you post)? Check out (Peakz profile link)”

General tips

  • Show your enthusiasm! You have to bring value to somebody’s life
  • Get your close family and friends as first scouts.
  • Building deeper connections with your community.

Your sweat, your content, your future.

FLYING START AT PEAKZ

Let’s make it possible to fund your athletic dreams and ambitions! Monetize your content